Nie ma chyba człowieka interesującego się komputerami który nie rozpoznałby charakterystycznego designu serii ThinkPad. Choć cięzko w to uwierzyć pierwszy model powstał w 1992 roku. Od tego czasu te laptopy przechodzą ewolucję zmieniając swój design ale nadal bez trudu rozpoznacie zarówno pierwsze modele jak i najnowsze. Twórcą tego ponadczasowego designu był Richard Sapper a nad samym prototypem modelu 2521 pracował sztab inżynierów dowodzony przez Arimasa Naitoha w Yamato Facility. Skąd wzięła się nazwa ThinkPad? Slogan „Think” był używany przez IBM już w latach 20-tych XX wieku. Początkowo trafiła w postaci tabliczek na notesach pracowników ale później umieszczano ja także na pierwszych komputerach. Do czasów powstania pierwszego ThinkPada IBM nie nazywało swoich produktów przydzielając im jedynie numery. Po bardzo intensywnej burzy mózgów powstała zbitka odnosząca się do notesu z grawerowanym hasłem „THINK”. Kierownictwo obawiało się jak klienci odbiorą nagłą zmianę w nazewnictwie ale jak już wiecie przeszła ona do historii i stała się marką samą w sobie.
Tak to właśnie wyglądało w biurach IBM bardzo dawno temu
Kiedy już wymyślono nazwę powstał pierwszy laptop… NIE! Pierwszym produktem marki ThinkPad wcale nie był laptop. Choc ciężko w to uwierzyć pierwszym komputerem spod nowego szyldu był IBM 2521 700T który był tak naprawdę tabletem. Ja tylko przypomnę że mieliśmy rok 1992 i nikt wtedy nawet nie śnił o tabletach. Były one ciekawostkami i co jakiś czas pojawiały się na różnych targach nikt jednak wtedy nie myślał o nich w szerszym kontekście. Nikomu nie śniła się duża produkcja adresowana na rynek masowy. IBM jednak postawił na urządzenie typu tablet. Zasilane było przez procesor 386/SX 20 który powstał w 1988 roku i mimo tego iż na rynku były już dostępne 486 SX i DX2 był powszechnie stosowanym procesorem w komputerach biznesowych. Do tego dołożono 4 lub 8 MB RAM co na 1992 rok robiło spore wrażenie. Upchano w nim także dwa półprzewodnikowe dyski twarde o wielkości 10 MB firmy SanDisk. Wyposażono go też w wyświetlacz STN o wielkości 10 cali oraz rozdzielczości 640×480 pixeli czyli standardową wtedy rozdzielczość VGA. Urządzenie to nie zagrzało jednak wiele czasu na rynku ponieważ bardzo szybko zastąpił je model 700T. Tak czy inaczej IBM 2521 700T przetarł szlaki dla pierwszego laptopa spod znaku towarowego ThinkPad.
To się musiało udać!
Model ThinkPad 700C został po raz pierwszy zaprezentowany 5 października 1992 roku podczas konferencji prasowej w Nowym Jorku i z miejsca wzbudził sensację. I nie ma się czemu dziwić bo było się czym podniecać. Kolorowy, 10 calowy wyświetlacz TFT robił robotę już na pierwszy rzut oka i automatycznie stawiał go ponad konkurencją. Był to wtedy największy wyświetlacz z aktywną matrycą w laptopie. Inspiracją dla tego modelu było dla Richard Sapper eleganckie… pudełko cygar. Pierwsze egzemplarze trafiły na rynek 5 października 1992 roku. 700C był takim hitem na rynku że wiąże się z tym pewna anegdota.
Prezydent George HW Bush chciał kupić ThinkPad 700C jako prezent świąteczny dla swojej żony Barbary Bush jednakże nie było wtedy ani jednej sztuki na rynku bo laptop ten wyprzedawał się na pniu. Tak więc Prezydent USA chwycił za telefon i zadzwonił do ówczesnego dyrektora generalnego IBM, Johna Akersa. Akers początkowo myślał że to jakiś żart i kilka minut trwało przekonywanie go przez Busha seniora że rozmawia z prezydentem a nie z prezenterem stacji radiowej. Akers natychmiast zadzwonił do dyrektora generalnego IBM PC, Jima Cannavino, który pobiegł szybko na linię montażową i ściągnął z niej ThinkPada i wysłał go do Białego Domu. Powiedzcie mi że nie jest to najlepsza reklama w historii.
Tyle że model 700c nie potrzebował reklamy. Sprzedawano go niemal po rozładunku z ciężarówki. Popularność modelu zaskoczyła IBM.
A co znajdowało się w trzewiach pierwszego laptopa ThinkPad? Procesor IBM 486SLC @ 25 MHz czyli bardzo solidna jednostka centralna jak na swoje czasy. Od 4 do 16 MB pamięci RAM. Dysk twardy 120 MB co było w 1992 wręcz rozpustą. Kilka miesięcy po premierze zaczęło się zbierani laurów. PC Magazine okrzyknął ThinkPada „najlepszym notebookiem na rynku”. Magazyn „Byte” rozpływał się wręcz pisząc recenzje 700c i przyznał mu nagrodę za najbardziej innowacyjny projekt. PC Computing przyznała mu nagrodę „Najcenniejszy produkt 1992”
Wyraźnie wyróżniający się połączeniem szybkości, piękna, biznesowej praktyczności jak i innowacyjności – tak PC Computing uzasadnił swój wybór nagrody roku dla ThinkPada 700c
Nagrody spadały na IBM niczym ulewa a wyniki sprzedaży wręcz szokowały. Gdybyśmy chcieli zacytować wszystkie pochwały pism branżowych to pewnie ten artykuł miałby kilkadziesiąt stron. W sumie dostał on ponad 300 wyróżnień. ThinkPad miał start po prostu wymarzony. To tak jakby debiutant w Formule 1 zdobył mistrzostwo świata w pierwszym sezonie wygrywając wszystkie Grand Prix. W tej gigantycznej beczce miodu znalazłaby się także łyżeczka dziegciu. Tą na pewno była bateria której żywotność okazała się o wiele krótsza niż zakładał to producent. Malkontenci narzekali zaś na jego wagę (3,4 kg) ae nie zapominajmy że były to czasy w których niektóre laptopy (notebooki) ważyły nawet 8 kg. No i na koniec cena która wynosiła niemal trzy tysiące dolarów za najtańszy model 700c. W niczym to jednak nie przeszkodziło aby model ten zapisał się złotymi zgłoskami w historii komputeryzacji i aby stał się wręcz synonimem sukcesu.
Tak wystartowała marka która z czasem stała się legendarna i która jest przykładem komputera idealnego. Marka która ewoluuje i ulepsza swoje produkty a nie zmienia je co kilka lat dokonując rewolucji. To pierwszy przystanek naszej przygody z ThinkPadami ponieważ jest o czym pisać. Następnym razem opowiem wam jak Thinkpad znalazł się kosmosie.
@tomrollauer jak sam prezydent z taką nagłością zapragnął zdobyć ThinkPada, to musiało być naprawdę coś 😎 I rzeczywiście, chyba lepszej reklamy nie mogło być 😀
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Legion Community Terms and Conditions
Last updated 19th February 2021
Welcome to Legion Community (“Legion Community” or the “Platform") - powered by Standing on Giants*- an online communication platform operated by Lenovo (the “Client”).
Legion Community enables its registered users (the “Users") to post and share content, such as information about Lenovo products, services, events, social media activity and videos ("Content”) to the Platform.
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Your Use of Legion Community Platform
ELIGIBILITY. This Program is open to Participants who are age 18 years or older at the time of entry. This Program is not open to: (1) employees or internally contracted vendors of [Client] or its parent/subsidiaries, agents or affiliates; (2) the immediate family members or members of the same household of any such employee or vendor; (3) anyone professionally involved in the development or administration of this Program; (4) employees or internally contracted vendors of governments and government-affiliated companies or organizations; or (5) any employee whose employer's guidelines or regulations do not allow entry in the Program. This Program is open to residents of Italy, Spain, Norway, Finland, Sweden, Denmark, Kingdom of Saudi Arabia, United Arab Emirates, South Africa. This Program is void in any other country and where otherwise prohibited or restricted by law.
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The approximate retail values of rewards are subject to change based on current market conditions at the time of reward redemption. Participants are not entitled to any surplus between actual retail value (ARV) of a reward and stated ARV and any difference between stated ARV and actual value of the reward will not be awarded. No substitution, assignment, transfer, or cash redemption of any reward is allowed. Lenovo reserves the right to substitute a reward with another reward of equal or greater value should the advertised reward become unavailable for any reason. If applicable, rewards may be fulfilled in the form of voucher(s), coupon(s) and/or gift card(s) in Lenovo’s sole discretion. If a Participant is unable to participate in or accept a reward or any portion of a reward for any reason, Lenovo shall have no further obligation to such Participant. Lenovo will not replace any lost or stolen rewards after redemption by Participants. In no event will Lenovo be responsible for fulfilling more than the stated number of rewards. Participants acknowledge and agree that rewards are available in limited quantities and reward type and availability are subject to change at Lenovo’s sole discretion. Lenovo shall have no obligation or liability to Participants for any changes made to reward type or availability.
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Lenovo allows you to submit posts or link content to Legion Community, including photos, images, videos, sounds, comments, links, tweets, likes, and other materials. A Legion Community moderator will moderate all posts after publication. Lenovo reserves the right to remove user’s content that it considers to be irrelevant to the purpose of the platform, or that it considers violates any of these Terms. Lenovo may also post or link to the Platform any of your Content that you make available to Lenovo for the Platform. You are solely responsible for your Content that is posted or linked to the Platform and Lenovo accepts no liability for your Content.
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You agree that Lenovo is only acting as a passive conduit for your online distribution and publication of your Content. Lenovo does not have any obligation to review your Content, and therefore does not guarantee the accuracy, integrity, or quality of all user Content and we cannot assure you that harmful, inaccurate, deceptive, offensive, threatening, defamatory, unlawful, or otherwise objectionable Content will not appear on the Platform. Lenovo is not responsible for any public display or misuse of your Content. Lenovo does however reserve the right to remove, exclude or modify your Content for any reason, at its discretion, including any Content that Lenovo believes violates these Terms or other applicable policies. UNDER NO CIRCUMSTANCES WILL LENOVO BE LIABLE TO YOU OR ANY THIRD PARTY IN ANY WAY FOR ANY CONTENT POSTED ON OR MADE AVAILABLE THROUGH A SITE BY YOU OR ANY OTHER USER.
Lenovo may reward points for certain activities on the Platform, including (but not limited to) sharing posts, creating posts and entering competitions. Subject to availability, Lenovo reserves the right at any time to amend, modify or retract any points, rewards or prizes earned on the Platform. You accept that Lenovo will not enter into any correspondence regarding the awarding of points or rewards and Lenovo is entitled to grant or revoke rewards at their discretion. The decision of Lenovo in relation to all aspects of this programme is final and binding.
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Compliance
When using Legion Community, you will comply with all applicable laws and regulations, and all terms of use and similar rules concerning your use of any Social Media Outlet or other third party publishing platform.
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The Platform may contain links to third party websites, advertisers, products, services, offers, or other events or activities that are not owned or controlled by Lenovo. Lenovo does not assume any responsibility for any such third party sites, information, materials, products, services or offers. If you access any third party website, product, service, or content from the Platform, you do so at your own risk and you agree that Lenovo will have no liability arising from your use of or access to any third party website, product, service, or content.
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Governing Law
These Terms are governed by the laws of England.
Entire Agreement; Severability
These Terms, together with Lenovo’s Data Privacy Policy and any amendments and any additional agreements you may enter into with Lenovo in connection with the Platform, shall constitute the entire agreement between you and Lenovo concerning the Platform. If any provision of these Terms is deemed invalid, then that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions of these Terms will remain in full force and effect.
Limitations of Liability
Neither Lenovo nor its affiliates, officers, directors, employees, agents, third party content providers, sponsors, or licensors warrant that the Site will be continuous, uninterrupted or error-free. THE PLATFORM, INCLUDING WITHOUT LIMITATION, ITS CONTENT, IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMISSIBLE BY LAW, LENOVO HEREBY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT, OR ANY WARRANTIES BASED ON A COURSE OF DEALING. TO THE MAXIMUM EXTENT PERMITTED BY LAW, LENOVO SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, OR ANY LOSS OF DATA OR USE, RESULTING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE LEGION COMMUNITY, EVEN IF LENOVO HAS BEEN ADVISED OF THE POSSIBILITY OF ANY SUCH DAMAGES IN ADVANCE.
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